Culture Sells: The Measurable Value of a Healthy Corporate Culture

DataBank's vice president of organizational effectiveness & internal communications, Paul Myott, covers the characteristics and benefits of a healthy corporate culture.

In the public dialogue about the value of a healthy corporate culture, most of the attention focuses on employee retention. While that is a good thing, the benefits don’t stop there. Paul Myott, an organizational psychologist, speaks about the attributes and measurable value of building and maintaining a healthy corporate culture—including its contribution to a company’s bottom line.

What You’ll Learn:

• What is the meaning of “Culture Sells”?
• Hey indicators of a healthy corporate culture — how to know it when you see it
• How a strong corporate culture influences performance, innovation, and adaptability in a dynamic business landscape
• How investing in and cultivating a healthy corporate culture impacts key performance indicators such as revenue growth, profitability, and shareholder value — with empirical evidence

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